2010 VW Polo 444 project
Posted by Middlecott at 3/23/2010 7:06 PM 
Categories: uncategorized
Tags: VW interior Polo 444 VW sneaker
Categories: uncategorized
Tags: VW interior Polo 444 VW sneaker
We here at Middlecott Design recently undertook a design commission to design a pair of sneakers and an interior for the 2010 VW Polo. The design project was completed on our side around Christmas time and was launched by VW last week.
The Polo 444 will be a limited edition of 50 cars sold in Europe that come with a matching pair of sneakers. The original idea was to design the car interior in the same way that shoes are designed utilizing shoe construction techniques.
Below are some of the official publicity shots.
And now for some design sketches.......
Above you can see the rendering above the actual shoe. Obviously some changes needed to be made from the rendering to the final product which we did in the development stage.
More sketches.......
Above was a low top proposal but they went with the high top. See lateral, bottom and top view of the high top below.
Now for some interior sketches......
The Polo 444 will be a limited edition of 50 cars sold in Europe that come with a matching pair of sneakers. The original idea was to design the car interior in the same way that shoes are designed utilizing shoe construction techniques.
Below are some of the official publicity shots.
And now for some design sketches.......
Above you can see the rendering above the actual shoe. Obviously some changes needed to be made from the rendering to the final product which we did in the development stage.
More sketches.......
Above was a low top proposal but they went with the high top. See lateral, bottom and top view of the high top below.
Now for some interior sketches......
Above you can see the sketch and the actual front seats. The final product came out pretty much exactly like the sketches.
Some rear seat details above.......
We were in constant communication with Hing throughout the project. As we developed mood boards, sketches and drawings we sent them over to him for discussion explaining where we were coming from and getting his feedback. Now here are some mood boards we put together to get some flavs of our inspiration and influences....
Now for a few initial sketches.....
Below was the key sketch that we settled on for the direction of the rest of the interior..
Now some interior details.....
Above were some laser etched and woven labels and other label designs that are apparent throughout the interior. All these labels are seen on shoe construction and not common to normal car interiors.
And now for some of the shoe design..... below are some mood boards.
and some initial quick and dirty shoe sketches...
This last sketch was the key sketch for the final shoe.
Some rear seat details above.......
We were in constant communication with Hing throughout the project. As we developed mood boards, sketches and drawings we sent them over to him for discussion explaining where we were coming from and getting his feedback. Now here are some mood boards we put together to get some flavs of our inspiration and influences....
Now for a few initial sketches.....
Below was the key sketch that we settled on for the direction of the rest of the interior..
Now some interior details.....
Above were some laser etched and woven labels and other label designs that are apparent throughout the interior. All these labels are seen on shoe construction and not common to normal car interiors.
And now for some of the shoe design..... below are some mood boards.
and some initial quick and dirty shoe sketches...
This last sketch was the key sketch for the final shoe.
wow, i like this design
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