A couple months ago we designed a car for the 2008 Michelin Design Challenge. The theme was to design the next classic American car. We undertook this project for fun as we havent done a car recently. We took a purposely conservative approach to this design as were were more about clean a tasteful with a strong American charicter. Taking influence from past classics like Mustanges and Cameros, we bastardised some of these cars into the car your see below, 'Duster'.  We took some of the best elements of past Americana and put them together into this design. American design cues like neon rear lights, past muscle car classics with a Smokey and The Bandit look and feel.





Above: moodboard





Above: details and integrated technology board. Technologies include a hybrid drive system and airless tires. Airless tires because this beast will be driving on unpaved American roads, true to redneck tradition, so those pesky cacti wont spoil your trip. Hybid drive not so much for the environment but more for those times you are stuck in the middle of desertsville and run out of gas.